It is also a way to stand out from the crowd, to express yourself. But make no mistake about it, your choice of a ringtone speaks volumes about your personality.

Now just imagine, what if the caller could actually hear the ringtone you selected and assigned to his or her name in your address book?

Persona organizes email messages by People, by Conversations or by Attachments. Will this new concept work for everyone? Maybe not but it is worth looking into it and the video presentation is very well done. Enjoy!

More about Persona at www.personamail.info

The Equine Practice

Enjoy and learn!

Today, both the Europe and the United States Ryder Cup teams have been banned from tweeting until after the end of the tournament.

“Tweeting and social network sites can get one into trouble,” said Colin Montgomerie, the European team captain, from Cardiff earlier today. He also added: ”It’s not a ban as such, we’ve just asked the players not to and they agreed.”

Similar bans occur in the U.S. as well. Players in the NFL, for instance, are not allowed to use social media during all games and during a 90-minute period prior and after a game. Furthermore, they can’t have someone else posting updates on their behalf.

This raises an interesting question for the sport generally speaking: will the sport federations have to regulate the way athletes, coaches, team leaders, captains and officials are using social media networks and blogs while participating or organizing sporting events, competitions and championships?

Could the federations rely on the sponsors’ agreements to rule Twitter and Facebook in their sport or will they have to actively look into this and police the social media through their very own rules?

What is your view on this?

The company name
Research what is usually being done in your area of activity or profession. From there, you start brainstorming on a company name taking into consideration numerous factors such as but not limited to: the way you will be conducting business (online strictly or will you operate a storefront or have an office etc.), whether or not your company will provide products/services locally, nationwide or even worldwide and ultimately how well you, as an individual, are already known in your market or targeted market.

Keep in mind that down the road, you can always establish a “dba” or “Doing Business As” name if your company name is not appropriate for branding or opening a store location.

The domain name (or Website URL)
First of all, you could have more than one domain name pointing to the same website. This is commonly done. Secondly, your domain name does not necessarily need to reflect your company name. Having a domain name that reflects the company name is crucial for brands such as Apple, Dell, Virgin etc. but this is not crucial for most small businesses.

What is much more important is to choose a domain name that will help with search engine indexations and which speaks for itself.

Lastly, when you have a list of a few possible domain names, check their availabilities on the Internet (i.e. NetworkSolutions.com). A .com (dot-com) name is more desirable than any other extensions.

Good luck in your new venture!

Well, this is certainly not a first and probably not the last time we are going to read this kind of message.

The World Cup is well over now. Should we blame Justin Bieber? Or is it once again one of those scheduled maintenance that has not been announced and that is taking place in the middle of the afternoon (US West Coast Time)?

We will probably never know. Do we?